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HK Express required a partner experienced in international SEO to provide them with an end-to-end optimization solution for their new website launch and to provide growth in the following markets: Hong Kong, China, Japan, Korea, Thailand, Vietnam, Cambodia and U.S. commonwealth Islands.
- A complete SEO audit with strategic and tactical plans for a new multilingual Drupal website.
- Complete search engine optimization for Google, Baidu, 360, Sogou, Yahoo Japan, Naver search engines in domestic and international markets
- Close collaboration with client's in-house and offshore development teams due to the complex nature of SEO requirements. Results: Successful migrations from HTTP to HTTPS and migration to Cloud Hosting that were on-time, and with minimal loss of traffic/rankings
- Content creation and content optimization for 8 markets and 5 languages spanning 1,500 pages
- Complete link building strategy and consulting to leverage new/existing business partnerships, OTA optimization, sponsorships/nonprofits, direct response, site widgets and embedables, influencer outreach, and link rescuing.
- ORM (online reputation management) to ensure their new re-branded airline logo is displayed in search engines.
Oversized growth in traffic from organic search in all markets and a preeminent position as Hong Kong's low fare airline in all relevant search engines.
Hundreds of top 3 rankings in all relevant markets and search engines. For example, the client ranks #1 in Google throughout the world for head terms such as "hong kong cheap airlines" / "香港廉价航空公司"
Successfully outranking OTAs (online travel agencies) such as Skyscanner, Kayak and Farecompare in key areas.
Plantiffs' law is an extremely competitive industry, especially in Los Angeles, and the Reeves Law Group had no top 3 organic or map rankings for "personal injury attorney" keywords in any markets. Very little organic traffic due to two concurrent SEO penalties from Google. Multiple failed reconsideration requests from two prominent SEO experts. PPC not worth the cost.
Content marketing and PR campaign resulting in over 100,000 pageviews. A complete content audit and re-write of hundreds of pages of existing legal content. Technical SEO audit including a website re-build and A/B testing for conversion rate optimization. A/B testing for bounce rate and "task completion."
"Link detox" and "site refresh" work to nullify over 100,000 toxic links built over the years by previous SEOs. A reconsideration request to Google that was accepted on the first try. A world class-link building campaign resulting in over 100 editorial links from sites such as Harvard Law, UCLA Law and Yahoo.com. Citation building for multiple offices. Crowd search optimization.
Over one hundred new #1, #2 and #3 ranking positions in Google for Los Angeles, Orange County and the Inland Empire for personal injury related keywords. Triple the traffic to the website, and triple the assigned cases to the attorneys.
Additionally, knowledge of the legal industry and collaboration with the firm allowed us to re-focus marketing and SEO strategies to target more profitable practices areas resulting in a significant jump in profitability.
Influence Graphics needed a new website to target B2B customers. New York City is very competitive and most SEO companies would have pressured the client into modifying their existing high-ranking website instead of creating a secondary site from scratch.
Build, optimize and promote a brand new website under the name of Influence Print. Help the client contact the city planning department and USPS to add a new mailing address (needed a new and valid address to promote on Google maps alongside existing maps listing).
Re-write 50 pages of content from the client's old website to generate unique and compelling content. Work with client to "spice up" content and add new value propositions and calls to action. A/B testing for bounce rate and "task completion."
Complete citation building campaign to establish new business in search engine's eyes. Create an art scholarship for college students, resulting in backlinks from NYU, FIDM and other top schools. Consult on securing backlinks from international non-profits and other organizations. Addition of review schema and other great little SEO tactics.
Success didn't come overnight (no shortcuts were taken as this website is a critical and long-term play for the client), but the client now has dominance of the NYC market for their most profitable keyword variations including "digital printing nyc," "banner printing nyc" and "rush printing nyc." Traffic is continually increasing due to previous as well as ongoing SEO work.