LET US SHOW YOU HOW

Meet S1A Founder and Senior Strategist Chris Koszo:

chris koszo profile headshot search 1 agency law firm seoThanks for taking a look at my agency website. Besides my team, I currently have 13 years of SEO experience and 3 years with AI.

The majority of my clients and partners my agency has worked with for many years, some for over 10 years! That is something I am very humbled by and thankful for.

A few things about Chris Koszo:

- In the past three years I have achieved many #1 rankings in Google organic and maps search for some tough keywords in very competitive markets, including "truck accident lawyer" in Los Angeles. SEO and AI optimization for law firms, I love it and they say I am good at it.

- AI search is the future and I am very involved in pushing the boundaries of AI visibility. The latest win is a consistent nationwide #1 ranking in Chat GPT and Google AI Overviews for my client Robert, for the term "best investment fraud lawyer"

- My agency manages the SEO and AI marketing for a multinational infant formula brand. Within 4 years we have achieved top organic share of voice in most countries we are responsible for. 20k to 150k monthly clicks within 24 month time-frame in Vietnam, for example. #InternationalSEO

- I am a consultant and white-label service provider for some well-known digital marketing and SEO agencies. If you have an agency and want a second opinion on something or want a gun-for-hire on a difficult project (such as penalty recovery) feel free to reach out and we'll chat to see if it's a good fit.

- Speaker at digital marketing conferences and I am involved in the SEO and AI community. It's a small world and there's a good chance I know the SEO you're currently working with and have either collaborated with them or provided their agency help on projects.

- Occasional consultant for Fortune 500 and Inc. 500 companies (including Cathay Pacific, Purina, Microsoft and others)

Thanks for reading all of this! If you are interested in working together, don't hesitate to message!

- Chris

Our Services

 

Organic SEO

When you need to rank well in Google, we can help. And let's not forget Bing (it's an important search engine now since Microsoft owns 25% of OpenAi and GPT search is actually powered by Bing). In order to rank well in ChatGPT, we have come up with several strong strategies and are currently having an easy time dominating Bing.

  • Successful case studies in US and APAC markets
  • Experience in industries including legal, SaaS, ecommerce, consumer products, B2B
  • See case studies here

 

Local SEO

In many industries such as with lawyers and law firms, the bulk of your expected visibility and traffic will come from Google map pack results. Google localizes most searches by IP address or phone location and the "10 blue links" reflect this, as do the maps of course.

Local SEO is always easier than national SEO as you're only competing with the local players. However some big players have massive budgets and name brand recognition, so we've come up with a dozen or so strategies in 2025 that work well to circumvent this and give smaller local companies with less reviews and no branded searches a chance to rank very well. Your reviews must be good however, or must be improved if they're not, in order for this to work.

We have some incredible case studies for very competitive markets and industries, as well as plenty of smaller case studied that were still life changing for the respective business owners.

 

AI Optimization (AEO/GEO)

As of December 2025, the general public is using AI for product and brand recommendations significantly MORE OFTEN than you may think. Additionally, people place significant trust in AI answers, more so than traditional Google search results. We use this to our advantage of course, and are spending considerable resources to become one of the most impactful players in this space and give our projects and clients as much visibility in AI as possible.

  • Experience with ChatGPT, Google AI overviews / AI mode, Claude, Perplexity, DeepSeek, etc
  • We have driven thousands of leads in 2025 to our clients from AI search alone (not clicks, leads - we do this by focusing on the bottom of the funnel content where we can target users who are looking to actively purchase/sign-up/download etc, or a bit further up the funnel where the user is narrowing-down their search and ask AI for the "best" options.

See below for some of our awesome case studies that show some of the results we were able to achieve.

 

Content Marketing

If you need content that ranks and converts, we can help. Many agencies these days are creating "AI slop" and throwing some lipstick on the pig with a human editor, but that type of content doesn't work for SEO. If you've heard the term Semantic SEO, then you know what we mean.

Every sentence, every word matters, especially on important landing pages and product pages, and the content and headings and tables and images need to be arranged in a specific way. The basics are who you are, what you do, where you do it (and must be covered above the fold). But that is step one. Or rather, step two. Step one of course is figuring out the right type of page to create in the first place.

Step twelve is running the entire page through a tool that "reads" the content like Google or ChatGPT would, and seeing what it thinks the page is about, and what it considers the most important elements in the content. If the who/what/where (and why) isn't first, it needs to be fixed by one of our excellent editors (including actual JD editors for our legal clients)

We have some top notch systems in place to create content that ranks within days, not weeks or months. You can see some of our case studies below, or ask us for more.

 

The Team

Testimonials

 

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